DOTS 2017 was a major conference organized by the Czech branch of Microsoft on March 28, 2017 in Forum Karlin, Prague, Czech Republic. The conference featured several prominent speakers, including Microsoft CEO Satya Nadella and futurist Gerd Leonhard, and cutting edge technologies like HoloLens, face recognition and IoT. The conference attendees were mainly top business executives and decision makers.
Microsoft selected Myia as the official conference app for DOTS 2017.
Microsoft was looking for a solution of the following challenges:
- Inform the attendees about location of exhibition stands of their partners featuring latest technologies in practice – some of them were located even outside of the venue.
- Provide an easy way for the participants how to reserve their slot for HoloLens Testlab presentation.
- Give the attendees a tool supporting networking and communication with the speakers.
- All of this should have been provided by the latest event technology running in Microsoft Azure.
Custom Welcome Page
Event organizers can fill the first tab in the Myia app with their own content and design. Typically, it contains the event program. In the case of DOTS 20017, we have created an extended version of the welcome page. It was actually a web application embedded into Myia that communicated with the back-end reservation system running in Microsoft Azure cloud.
The welcome page consisted of several components:
- Program of the event
- HoloLens Testlab reservation
- Floor plan
- E-book – set of links to download e-books in MS Sway and PDF
The embedded web application did not require any changes in the existing Myia mobile app. The concept of embedding the mobile app inside the Myia welcome page has proved to be a very flexible solution that we are going to use in the future again.
“War room” for Satya Nadella
Before coming on stage Satya Nadella wanted to know what kind of mood and atmosphere he can expect in the audience. His team installed a tablet in his room, which displayed the Projection Window with the messages on the Myia message wall.
Organizers of DOTS2017 did not user projection screens with Myia wall so he was free to select any view without interfering with other screens.
Installation and Connection
DOT2017 used combination of 2 methods – QR code and Wi-Fi. The QR code was printed on the attendee badges. In the event venue, there was custom-built Wi-Fi just for the event with 19 access points to make sure the Wi-Fi can handle the traffic and several hundreds of connected devices.
It is always important to properly communicate to the attendees the existence of an event app and reasons why to use it. Microsoft prepared a dedicated web page for Myia as a part of the conference web site. The page contained links to app stores for the attendees to install the Myia even before the conference.
They’d sent an e-mail with the link to the page and with the QR code to the registered attendees several days before the event. The attendees could connect to Myia before the event even started. It was used mainly for early registrations to the HoloLens Testlab.
The first speaker for the day also introduced Myia to the audience.
Usage of the app during the event
The organizer had prepared content for the message wall in advance – profiles of the speakers with their photo, announcement of program highlights, etc. Additional content was created on the spot that reflected current situation and program changes.
The following table shows some statistics about utilization of the app during the event:
|Total number of participants||515|
|Number of participants who have connected to Myia||316|
|Number of private discussions in Myia||281|
Myia was used by 61% of the conference participants. This is very high number considering the attendees were mainly middle-aged high executives who are typically rather conservative in using mobile apps.
The organizes did not use the possibility to show the content of Myia on the screens – either the main screen on the stage in the main hall or on the monitors at the exhibition tables. In our experience, this encourages the participants to actively use the app in much higher intensity.